Livia Firth is just one among many of ambassadors for sustainable fashion, using her platform to raise the profile and the issues surrounding Eco-fashion. Big names such as hers are hopefully guaranteed to increase interest surrounding the topic and ensure that consumers are more aware of where their clothing is coming from.
M&S won the award for most sustainable retailer, however other retailers seem to be following in their footsteps.
H&M are making a 'concious' effort to ensure that they are doing everything they can to carry out all of their processes in a way that is economically, socially and environmentally sustainable.
http://about.hm.com/AboutSection/en/About/Sustainability.html
By using high profile celebrities to advertise their concepts, Vanessa Paradis for Concious Collection and Beyonce for WaterAid it is once again raising awareness with the consumer.
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http://about.hm.com/AboutSection/en/About/Sustainability/Commitments/Communities/Community-Projects/Water-Aid.html
http://about.hm.com/AboutSection/en/About/Sustainability/HMConscious/Aboutconscious.html#cm-menu
Not only have h&m created collections for WaterAid and sustainable fashion, they are also taking measures to minimise the use of textile landfill waste by collecting clothes in store.
http://about.hm.com/AboutSection/en/About/Sustainability/Commitments/Reduce-Reuse-Recycle/Garment-Collecting.html
(ALL IMAGES TAKEN FROM hm.com)
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